Looking to start an eCommerce website? Trying to grow one that you’ve already established? Avoid these five mistakes.
1. Not Going Organic
Whether you like it or not, SEO is going to be a big part of your online store’s success. Learn the ins-and-outs of tagging your images correctly, coming up with descriptive titles, using keywords, and so on. It will make a huge difference in the growth and success of your store.
2. Being A Silent Storekeeper
When a person visits your online store, they should instantly see two things: a phone number they can call if they have questions and an email they can message when they ultimately decide they don’t want to speak on the phone! Having your customer service department easy to reach will add credibility to your store and help keep people on the site when they otherwise would have left. Don’t be a silent storekeeper.
3. Poor Organization
Whether you have a big catalog or a small catalog, you need to make sure products are displayed with big, high-quality images and that they are organized appropriately. Small shops might start with a one-page layout but, no matter what, you have to feature products on the front page if you want to optimize your website for conversions.
4. Slow Design
No one is going to stick around and browse on a site that takes forever to load, but that’s often the case with eCommerce websites. You will be uploading a lot large, high-quality images for the products you put on display, so you need to use the appropriate image crunching and hosting service to keep your site speedy.
A website-wide cache will also help keep things loading quickly so that your customers aren’t waiting around for your products to show up on their screen.
5. Mobile Unfriendly
Did you know that 70% of mobile searches convert within an hour? That means, if a mobile user comes to your website and your site isn’t ready for mobile users, they are simply going to leave and try a competitor’s website instead. Don’t think they’re going to go through the trouble of getting onto a desktop that might work with your site.
You have to be ready when your customers are, and that takes having a mobile friendly website to help increase conversions. Make sure to test your website on all sorts of devices to help stop bounces resulting from a poor website design.
Are you looking for ways to expand your sales and reach?
Then an eCommerce is the best solution for all your traditional business problems.
In fact, with everything digital, it has become essential to have an eCommerce store. That’s why it is better to understand the custom eCommerce development services, and how it will advance your business. If you’re worried about security or isn’t sure about the eCommerce development then this article is for you. It will help you understand the benefits of having an eCommerce solution.
eCommerce Development in Nutshell:
eCommerce website allows selling your products and services online. Users can easily browse your products and buy them online. Multiple payment gateways are integrated to provide instant payment options. All these without any physical presence or meet up. Here are some facts to prove the competitive edge of eCommerce development:
Around 67% of US millennials prefer online purchasing.
eCommerce has grown by 300% over the last few years
The revenue generated by eCommerce in the US last year was approx. $600-700 billion
Global B2B sales are expected to reach over $6.6 trillion by 2021
eCommerce sales are predicted to hit $4.48 trillion by 2021
By 2040, approx. 95% of shopping will be facilitated by eCommerce
Now, let’s explore the major benefits of going online
1. Global Presence
Unlike those brick and mortar shops that are bound to a single location, your ecommerce store is way beyond geographical limitations. You can sell your products or services to anyone across the globe. Consider Amazon, an eCommerce store that allows people in Australia as well as in Canada to buy the spices from Indian merchants. While Amazon is a marketplace, you can have an estore with just your products and services and sell according to your shipping capabilities.
2. Enhanced Customer Experience
The best part of eCommerce development is customer experience. You can provide them with all the support and details without having to actually interact in person. On the other hand, customers can simply buy/order the product or service from the comfort of their home.
3. Detailed Information
Do you recall explaining each and every customer about the product, its details, price, expiry, or other attributes?
The daunting task!
With eCommerce web development, you can provide all the necessary information about the products to your customers via the product detail page. With details about products, their specifications, images, attributes, customers can select the best-suited product/service. And you won’t have to act like a recorder that keeps repeating the same details.
4. No Time Constraints
You can sell your products 24*7. With eCommerce stores, there’s nothing like opening or closing a shop. You can run your business through your mobile phones or laptops even while relaxing on a beach or on a vacation on some isolated island.
And for customers, they can search for the product whenever they want – @ 3 am or 3 pm. Doesn’t matter!
You don’t have to attend them physically and that’s amazing.
5. Inventory Management
Management of orders, stocks, inventory, and customer data gets easy with eCommerce development. You can get rid of those manual billing and bulk files. Instant notifications and alerts with backend database support can help you track and save every detail online, which can be accessed from anywhere anytime.
6. Cost Saving
Spending on renting a place and its maintenance with staff costs too much. Whereas, a monthly or annual subscription, or opting for eCommerce development services would cost way less than a brick and mortar.
In simple terms, it’s less risky and effective to go for an eCommerce web development whether you have a brick or mortar store or not. But planning wisely and choosing the right eCommerce development company is a must. After all, it has a lot of potential and ROI in the long term.
When you have engagement on social media, your blogs, webinars, and in-person events, that’s wonderful but it’s not going to generate customer leads.
A lead is someone who has given you some form of contact information that enables you to nurture them and convert them to a prospect and then into a buyer.
Here are some tips on how to turn engagement into leads.
Share Content from Your Website
When you get engagement on different platforms, such as a question on Facebook, or a discussion is started in a forum, share content with them from your website. This will entice them to provide more information to you, such as their email address and maybe their name.
Prove Your Value
Offer exclusive content to your fans on social media. If you create gated or partially gated content on a landing page on your site, this is a great way to provide value to your audience and move them to your email list. When you create this gated content, make a special landing page for each platform and put the link in your profile and your intro message.
Create Lead Magnets
Develop multiple lead magnets that you can promote where your audience is engaging on the topic they’re engaging with. So, if someone is discussing topic A, a lead magnet for topic A should be mentioned. Each platform should offer an overarching main lead magnet that attracts that group.
Make an Offer
Once you get certain types of engagement, make them an offer based on their engagement type. Are they brand advocates, event attendees, or contributors to discussions? Are they loyal fans, already customers, or volunteers? For example, if you have a social media group and you have some members of that group that often help others, they could be considered volunteers.
Make More Offers
The truth is, the more offers and opportunities you give your audience to end up on your list, the better. Put gated content via in-content links to expand on a point in a blog post topic. Add more gated topic via a pop-up or slide on each blog post page and page of your website.
Use Social Platform Features
Each social platform has different features that allow you to add more offers, links to landing pages, examples of your work, proof of your knowledge, or a show of your friends and engagement. Use those features. Fill out every single profile completely using all the opportunities each platform offers to allow you to move people toward your site. If you can put a link to your site, put a link to a special landing page.
Finally, be sure to participate, using lots of videos, images, and content that show your value and expertise. Make plenty of offers and provide lots of opportunities through lead magnets, content upgrades, in-content links, and so forth. This enables you to collect email addresses and build your email list.
Getting started with a website off the ground is the vital and first step to get online visible. These days, each leading SEO company is putting the focus on the online aspect of the business, and it is becoming competitive to get a new brand in front of a lot of people. The online experiences start with a search. Thus, omitting the search engine optimization from the marketing mix is not a good option.
When you execute the strategy well, it can work wonders to offer the opportunities which may not have presented themselves otherwise. So that is why fit is essential for young businesses to invest in the SEO early. So let’s check out the tricks you need to note while picking the best SEO company in India.
1. Evaluate Portfolio before Hiring them
If you look at the web portal of an SEO agency, you will most probably find businesses list they have worked with in the past and number of case studies. Even though there are a plethora of reasons for some clients to stay private, a lot of them have no issue with putting their links on the site of an agency. After all, it is free of cost publicity, but if there is no list of clients or any sign they have worked with real agencies, this is a potential ‘red flag.’ Looking at the portfolio helps you understand what kinds of the business it serves.
For example: If you are a law office and you watching the firm has worked with a lot of other firms, it shows they are well experienced within your domain and know what it takes to get the fruitful outcome. Also, if they have a portfolio spanning all over the broad range of industries, this is a good signal that they are a versatile and leading SEO company which can quickly adapt to challenging situations.
2. Examine and Execute your Goals
Once you have many potential agencies, you require to have agency direction written up prior you contact them. What do you want an SEO trick to accomplish? Usually, such type of goals might be to enhance exposure and boost leads/coversns. Ask them how many visitors you will get for me per month? What is the exact number which will justify your ROI?
Just remember SEO is a slow process which needs consistent effort. So you need to have clear roadmap created with reasonable KPIs to judge the success rate. Without it, even your best SEO company in India will find it difficult to help you.
3. Do a Background Check
When you look at the testimonials on the site of the leading SEO company, they will most probably be the remarkable success stories. Also, try to get a hold of at least three businesses which have used the services of the firm. Besides asking about the results, get day-to-day interactions.
Were they good communicators? Did you feel like a priority? Also, check out the firm on the Better Business Bureau to check if they have a clean reputation. Picking an SEO team is similar to hiring a new employee, you need to take note of the third-party opinions to get the best impression of whether they might be a right fit for you.